For a successful magazine, it needs to be produced and distributed by a publishing comapny which specialises in the field. Popular publishing companies like IPC or BMG publish music magazines such as Uncut, NME and Q. But since my music magazine is faith based, I think that if I want my music magazine to be at it's peak, I should research publishing companies which distribute exisitng Christian music magazines. Therefore, I came across Salem Publishing: produces and distrubutes former printed CCM magazine and current Homecoming faith magazine.
So by deciding to have Salem Publishing as my chosen institution, I don't have to worry about promotion and marketing as much compared to if I chose a non-Christian publishing institution because of high competition with other music magazines.
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