Every media source, marketing scheme etc whether printed or digital should have a target audience because age, gender, social status are important factors to consider if you want your product to be successful because every product should be aimed to someone so you know how to market that product to them. Therefore, my target audience being 16-25, both genders with no preferential race who listen to Christian music and in the C2-A socio-Economic scale with a psychographic profiling of aspirers, succeeders and reformers would be a good choice, because I feel as a Christian, you aspire to be a better person whilst trying to succeed in life as well as wanting the world to be a better place.
However, I dont think that my target audience should be in any ''lifesyle groupings'' because Christianity is the most popular religion with people coming from different classes, countries etc. So why would I want to specifically target my music magazine to 'WASP's or 'KIPPERS', when I can have them all?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment