Drawing up a mock up for my feature article gives me a vague idea of how I will be placing texts and images in an interesting way. I will have a large title at the top of the page to introduce the feature article and possibly have a strapline that will complement the title.
By adding anecdotes to the feature article, readers who flick through pages may see an interesting quote they find shocking or humourous and may then read the entire feature article which will also include promotional information and other news about about the artist. In addition, I will also add images to break up the text and like anecdotes: persuade 'flickers' to stop and read the feature article.